(The core article was first published in June 1987 to coincide with the 50th anniversary of the film.)
“That’s what we storytellers do. We restore order with imagination. We instill hope again and again and again.” ~ Walt Disney
By Gregory N. Joseph
MIRROR, MIRROR on the wall — what cartoon turns 50 this year and is still one of the fairest Hollywood success stories of them all?
That would be Walt Disney’s “Snow White and the Seven Dwarfs,” the film industry’s first full-length animated feature, and by many accounts, the savior of the very studio that Mickey Mouse built.
The 83-minute movie premiered Dec. 21, 1937, in Los Angeles and went on to become the all-time box office champ before “Gone With the Wind,” and was second only to the Civil War epic on the 1930s’ movie-moneymaking list.
“Snow White” will be re-released on July 17 in 4,000 theaters throughout the world, the first time a movie has been exhibited simultaneously in more than 60 countries, including the United States, the Soviet Union and China (the date just “happens” to fall on the 32nd anniversary of the opening of the Disneyland amusement park, an event that was watched by 83 million people at home on television, a whopping audience for the time).
To this point, Disney Studio’s adaptation of the brothers Grimm fable has grossed $330 million, after previous re-releases in 1944, 1952, 1958, 1967, 1975 and 1983. The film’s total revenues after this round of screenings are expected to place it among the 40 highest-grossing films of all time.
Even those who worked on the picture view it as something special.
“I was at the world premiere, at the old Carthay Circle Theatre,” recalled Ward Kimball, one of Disney’s celebrated “Nine Old Men” animators from the studio’s classic era, who worked on the film and went on to create the character of Disney’s iconic Jiminy Cricket. “The biggest stars in Hollywood were there — we sat right behind Clark Gable and Carole Lombard.
“The surprising thing was the when Snow White was on the slab after eating the poisoned apple and the dwarfs came in around her, people in the audience — all these big stars, everybody — they were all crying. They were still blowing their noses when they came out, and their eyes were all red when they got under the Klieg lights.
“No other animated film before, and maybe since, could do that to people. To me it’s the one perfect animated picture.”
One night in 1934, at the height of the Depression, Walt Disney asked 40 of his animators to return to the studio after dinner so he could discuss an idea with them.
They were ushered into a small recording studio, the lights dimmed and, for the next four hours, Disney proceeded to act out a fairy tale about the beautiful princess proclaimed the fairest of them all by the magic mirror who flees her jealous stepmother and is aided by seven dwarfs and rescued from a deep, poison-induced sleep by the kiss of a charming prince.
When Disney was finished, he told the gathering of animators that the story he had just recounted — “Snow White” — was going to be the studio’s first full-length animated feature. In fact, it would be the first in the history of the motion picture industry.
Critics predicted artistic and financial doom, and famously labeled it “Disney’s Folly.”
At the time, movie theaters thought it impossible to make a cartoon that could compete with live-action movies; people might sit through seven or eight minutes of typical animated antics, the reasoning went, but nobody could or would endure 80 or 90 minutes of it.
But Disney looked upon the film as an economic necessity. When double-feature bills were introduced during the 1930s, his cartoon fillers were being squeezed off the screen, casualties of running time.
For this reason, he had been considering a feature-length cartoon for several years, having asked Mary Pickford in the early 1930s about starring in a film version of “Alice in Wonderland,” with the remainder of the cast consisting of animated characters; a similar proposal with Will Rogers in “Rip Van Winkle” was made, and also failed to materialize.
“There was only one way we could do it successfully and that was to plunge ahead and go for broke — shoot the works, “ Disney later said. “There would be no compromising on money, talent or time.”
Disney officials now say that the studio was in financial jeopardy at the time the film was released, and that “Snow White” saved it. Some film historians disagree, although even they admit the studio would have been debt-ridden for years if the picture had failed.
No matter, it was a roller-coaster ride financially, and emotionally, from the start.
The only real ally outside the studio was W.G. Van Schmus, general manager of New York’s Radio City Music Hall, who agreed to book the film sight unseen, a move that gave Disney’s staff a boost in morale.
But no sooner had Disney learned of this than he was told by his brother, Roy, that $250,000 would have to be borrowed before the picture could be completed.
Walt Disney took bits and pieces of the film to show bankers as collateral. He later recalled: “On the appointed day, I sat alone with Joe Rosenberg of the Bank of America, watching those bits of pieces on a screen, trying to sell him a quarter of a million dollars’ worth of faith. After the lights came on, he didn’t show the slightest reaction to what he’d just seen. He just walked out of the projection room, remarked that it was a nice day, and yawned. Then he turned to me and said, ‘Walt, that picture will make a pot of money.’ We got the loan.”
During the three years the story was on the drawing boards, the Disney brothers put up everything they owned as collateral.
Some sources say the picture was originally budgeted for $150,000. Kimball claims the figure was closer to $500,000. The cost ultimately reach $1.5 million as the result of staff additions and Disney’s insistence on quality.
He didn’t skimp on anything. During the course of the project, live models were photographed for animators to study so they might achieve realistic actions in the characters they were drawing. Marjorie Belcher — later to become Marge Champion of the much-respected Marge and Gower Champion dance duo — pantomimed the actions of Snow White.
Voices in the film were painstakingly selected. Harry Stockwell (father of actors Dean and Guy) was Prince Charming, Lucille La Verne was the queen, Moroni Olsen was the magic mirror, Pinto Colvig (also the voice of Goofy) was Sleepy and Grumpy, Otis Harlan was Happy, Scotty Mattraw was Bashful, Roy Atwell was Doc, and Billy Gilbert — Hollywood’s most famous sneezer — was, appropriately, Sneezy.
Snow White’s voice was supplied by Adriana Caselotti, the 18-year-old daughter of Los Angeles vocal coach Guido Caselotti. When a Disney representative telephoned him seeking recommendations for a Snow White voice, Adriana surprised her father by picking up the extension and singing her way into an audition. She was the first to try out; one year later, after Disney had listened to 148 other singers, she got the part.
A resident of Hancock Park in Los Angeles, she still lives the role, passing out cards with Snow White’s picture and breaking into songs from the film like “I’m Wishing” and “With a Smile and a Song” to cheer up people.
She chuckles that Disney forgot to leave her a ticket for the world premiere, and that she and a friend sneaked in and watched most of the picture while hiding in the theater balcony. She remembers good-naturedly that she earned $970 for providing the voice of Snow White — she was getting $20 a day, she said, but when she learned the dwarfs were getting $150 a day, her salary was raised — to $50.
“I’m not some kind of nut or something,” she said. “I’m an old lady now, but I feel like I’m still that little girl. I can recite the whole script. I’m still that little girl.”
Production of “Snow White” was completed in 1937. More than 750 Disney artists had worked on the movie, and the finished product contains more than 2 million drawings. Countless others were left on the cutting room floor.
The most famous victim of Disney’s cuts in “Snow White” was Kimball, then a 22-year-old animator who had just joined the studio. For eight months, Kimball had poured “my heart and soul” into the rowdy soup-eating sequence involving the dwarfs. Disney cut it out.
“Walt called me into his office and apologized,” recounted Kimball. “He told me he was sorry, it was one of his favorite sequences, but that it had to be cut. He was a genius about knowing when the plot strayed. He’d never done a picture that long before and knew we had to keep it under 90 minutes. When I analyzed it in my own mind, I knew he was right.”
Another sequence of Kimball’s, in which the dwarfs make a bed for Snow White, was excised for the same reason, and although his animation of vultures in the wicked queen’s death scene remained, he was keenly disappointed.
To rekindle Kimball’s enthusiasm, Disney soon asked him to supervise the creation of an especially pivotal character in the studio’s next big animated production, “Pinocchio”: Jiminy Cricket would go on to become one of animation’s most recognizable figures and a cultural reference point.
But that doesn’t necessarily make that film Kimball’s all-time favorite Disney project.
“When people ask me that,” he said, “I never hesitate. I won a couple of Academy Awards for animating two Disney short subjects, worked on Walt’s TV show and on Disney World — and I never hesitate to say what my favorite project was: It was ‘Snow White.’”
(Walt Disney died on Dec. 15, 1966, of complications from cancer, 10 days after his 65th birthday. Caselotti died of cancer at her Los Angeles home on Jan. 19, 1997, at the age of 80. Kimball died on July 8, 2002, in Arcadia, Calif., of complications from pneumonia at 88 — a locomotive in the Disneyland Railroad was named in his honor in 2005.)
Journalist, Hollywood biographer, actor (SAG-AFTRA), former television critic (TCA). Turner Classic Movies 25th anniversary Guest Programmer. U of Missouri alum